Zynga Takes the Leap into Web3 Gaming Announcing Sugartown, What to Expect?

PlaytoEarn
4 min readAug 22, 2023

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Zynga’s Debut Web3 Game Sugartown, Dissecting the Trailer, What do we have here?

Sugartown

Another big gun enters the web3 gaming industry. Zynga recently launched the trailer of its upcoming Web3 game, Sugartown. The trailer finally brings forth what Zynga’s Web3 development team had been working on for the past couple of years. The trailer had a lot of exciting information in it and instills a lot of hope for the web3 gaming community. The game uses blockchain to incorporate its cryptocurrency which will act as a utility token in the game. Moreover, Sugartown is putting the community first and plans to make its first mint free. As for the trailer, it has got mixed reactions from the community. Some found it amusing and interesting, while others termed it as more cliche and lacking information. Let’s dissect the trailer and see what we can learn from it so far.

Sugartown Trailer

The Sugartown web3 game trailer made it to the screens last week. It features fun cartoon characters getting tangled in bizarre activities involving portals. The setting involves a blaring alarm of warning which opened up a portal. Through that opening, Oras enter the world bringing with them certain powers, the power of fun. The apparent main protagonist in the trailer appears to be a badger scientist Mel. The scientist is involved in an experiment which by the looks of it gone south and things went out of control. Additionally, other animal characters in the game are leaving the farm to visit Sugartown. This big city has Oras in it thanks to the portal and the experiment. By the looks of it, Badger, and three other animal characters will enter the portal and embark on a fun adventure.

You can watch the trailer on the Sugartown website.

Another important part of the trailer is where we see the postcard. A postcard from Sugartown’s magical world has its name on it, which is a cute touch that gets people’s attention. Now the postcard says, “Life is Sweet,” and on the other side it says, “LFG!” This sweet idea isn’t just for sweets; it fits perfectly with the goals of Web3 champions as well. These forward-thinking people think that jumping on the blockchain bandwagon early will be like enjoying a lollipop of prosperity, where luck and success dance together sweetly and satisfyingly.

Final Word

Although the trailer sure does lack information, it was a debut one. So, we can expect much more information about Sugartown in the coming weeks. Despite the lack of information, the web3 gaming community is looking forward to it with great interest. We and the gaming community will get to know more about the game when it launches its beta test.

When we take a step back and looked at the big picture, the Sugartown sneak peek sent a few skeptics into full-on detective mode. The question is how is it different from other games that have teed off on the same footing by not letting out much information about the web3 project early on. So, trying to figure out what makes this game different from the rest is the big question. It’s like adding to a line of other mysterious Web3 projects that have made people scratch their heads in recent years. Despite all this skepticism, Zynga’s brave move into blockchain gaming has created a lot of interest. Imagine a group of gaming experts huddled together with popcorn in their hands and their eyes glued to this show. They are ready to see if Zynga can use its magic to make a story that will keep the gaming world talking.

Matt Wolf of Zynga on Sugartown

“We’re excited to launch Sugartown both as Zynga’s first Web3 game and as the first new Web3 game with an original IP by a major mobile game developer. Zynga has always been at the forefront of innovation. With Sugartown, we aim to empower players through a sustainable Web3 platform full of fun and enduring games. We created Sugartown to appeal to a native Web3 market but with the ambition of scaling much wider over time while we build a passionate and engaged community of holders, we hope will enjoy this experience as much as we loved bringing it to life.”

Know more about the game below:

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PlaytoEarn
PlaytoEarn

Written by PlaytoEarn

We are the open source news for Web3/Blockchain gaming. Get the latest updates on the playtoearn and blockchain gaming here.

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