Game Changers from India: Pioneering the Path for Gamers and Content Creators from Web2 to Web3
Manish Agarwal and Tarun Katial Leading the Charge in Giving Control Back to Gamers and Content Creators
In the rapidly evolving world of gaming and content creation, two industry leaders, Manish Agarwal, and Tarun Katial, are spearheading initiatives that aim to disrupt the status quo and empower gamers and content creators. With their respective ventures, Manish Agarwal, the former CEO of Nazara Technologies, and Tarun Katial, the former CEO of Zee5, are championing the cause of giving control back to the individuals who fuel these industries. By leveraging innovative technologies and challenging traditional models, Agarwal and Katial are leading the charge toward a future where gamers and content creators have greater autonomy, ownership, and reward for their contributions.
Unlocking the Potential of Gamers
Manish Agarwal, after spending seven years at Nazara Technologies, made the decision to launch his own startup in the Web3 world. With his venture, Kratos Studios, Agarwal aims to revolutionize the gaming landscape by putting control back into the hands of gamers themselves. Kratos Studios has raised significant funding from notable investors, including Accel, Prosus Ventures, and Nazara Technologies.
One of the key initiatives of Kratos Studios is IndiGG, a Web3 gaming DAO (decentralized autonomous organization). IndiGG’s mission is to onboard over 500 million Indian gamers onto the Web3 gaming ecosystem and enables them to benefit from asset ownership, reputation ownership, and interoperability. By partnering with gaming studios and developers globally, IndiGG creates micro-communities that increase the chances of success for these developers.
Agarwal recognizes the challenges faced by gamers, including friction in wallet creation, on-ramping, off-ramping, and lack of awareness about leveraging their skills and time to earn supplementary income. IndiGG aims to address these challenges by making it easy for gamers to onboard their activity log on blockchains without requiring extensive technical knowledge. Through this approach, gamers can unlock the underlying utility that their micro-history holds, thus enabling them to earn income and gain ownership over their in-game assets.
Rewarding Content Creators: the Invention of Coto
Tarun Katial’s journey took shape when an incident involving offensive messages sent to his wife on WhatsApp inspired him to create a safe space for women. In response, he founded Eve World, a women-only platform, which eventually led to the launch of a Web3 app called Coto, aimed at bringing women together.
Coto is not only a social community app exclusively for women but also a platform that revolutionizes content creation and ownership. Traditional social media platforms often leave content creators feeling undervalued and limited by algorithms. Coto addresses these pain points by rewarding content creators for their efforts in content creation, engagement, network effects, and referrals.
Built on Web3 technology, coto empowers content creators by providing them with ownership and control over their creations. By leveraging the decentralized nature of Web3, coto ensures transparency, eliminates intermediaries, and allows creators to monetize their content directly. This transformative approach allows content creators to finally receive the recognition and rewards they deserve.
Coto’s innovative features and rewards system has gained significant traction. The app has already attracted 200,000 subscribers and hosts over 4,000 communities. With substantial investments from Singapore-based Jungle Ventures, Polygon, and other angel investors, Coto is poised for continued growth and impact in the industry.
One of the key aspects of Coto’s success lies in its ability to foster authentic and engaged communities. Women can create their own public or private communities within the app, enabling them to share their experiences, interests, and passions with like-minded individuals. By providing a safe and empowering environment, coto encourages open conversations and the formation of strong bonds among its users.
The platform’s rewards program is designed to support and incentivize content creators. Community creators receive referral points and bonuses for every new member that joins their community, fostering organic growth and a wider reach for the platform. Additionally, Coto’s coto gains program enables women to earn rewards through referrals, further enhancing the network effect.
Web3 technology plays a vital role in Coto’s ability to disrupt the traditional content creation and ownership model. By embracing Web3’s decentralized framework, coto ensures that content creators have control over their own content and can directly monetize their work. This decentralized approach empowers creators and eliminates the need for intermediaries, allowing them to fully benefit from their creative endeavors. “As the creator benefits, she creates a network effect on the platform. We create growth on the platform through that, so more content, and more referrals create a more network effect, and that gives us a wider reach for the platform,” says Katial.
However, the journey towards empowering gamers and content creators is not without its challenges. Both Agarwal and Katial acknowledge that issues surrounding policy, perception, paranoia, and proposition exist and need to be addressed for widespread adoption. Overcoming these obstacles requires a combination of patience, perseverance, and education to create an ecosystem that supports and embraces the potential of Web3 technologies.
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